Pacific Content
Boutique consulting agency, built from the ground-up, offering brand strategy, creative development and production allowing businesses access to knowledge, expertise and advice they would otherwise be unable to leverage internally.
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The Challenge
Beyond the challenges of getting a business off the ground, finding the gap in the market between a business’s internal shortcomings and the sometimes prohibitive nature of enlisting traditional outside expertise required a relationship built on trust, value and an attention to detail lacking in larger agency interaction.
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The Assets
Deep relationships with creators, producers, designers, videographers and podcasters meant an arsenal of creative talent to pull from that allowed content and marketing solutions uninhibited by the notion, ‘we don’t know how to do that.’
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The Payoff
With $300,000 in bookings in the first eighteen months of operations, Pacific Content built relationships with clients and partners as varied as Bauer Media, Dubai Tourism, Jumeriah Hotels, and The Australian Journal of Pharmacy.
The true gift, though, was it was some of the most creative fun I’ve had in my professional career.
Creative
Eye Heart Science
Working closely with the founder of EHS at the earliest stages of the business, helped lay the strategic brand thinking and creative direction along which the company would follow as it grew.
EDM content, written copy and animated gifs all revolved around a weekly science theme, fostering a love of science in the young minds participating in the program.
Jump Rocket Week
Circuits!
The Science of Reflection
Because Australia
As the plebiscite debate heated up in late 2016, Pacific Content conceived of an online event broadcasting 30 interviews in 30 days across Australia, meant to generate honest discussion around marriage equality.
During the pitch and pre-production phase of the interview series the timing issue changed as Australians overwhelmingly chose equality, rendering the series obsolete but the country a better place by every measure.
Fast
As Australia’s longest-running periodical, The Australian Journal of Pharmacy (AJP) was struggling to break free of their reputation as “traditional” print publisher.
For their newly-forged video partnership with Australia’s largest annual conference in the Pharmacy industry, Pacific Content built a three-phase approach to their content and marketing strategy, building sponsorship packages and an 8-week, pre-conference window to drive awareness.
We brought in our Livestream partner, Streamz, and covered the daily events from the APP stage and repackaged all content into drip-fed, post-event marketing that fed AJP’s owned media channels for the next six months.
Furious
Sponsorship sales of larger packages included video capture and production services with post-production coming in the weeks following the conference itself with delivery of fully produced video content on delivery.
…And fully live.
Pacific Content would be remiss if we weren’t also capturing content for our own channels. Here we used the backdrop of the stage and the talents of our host, Miranda Deacon, for an interview about the production.