The ultimate “from-scratch” effort, Cirrus Media set out to build a commercial content team that sat across their Industrial, Franchising, Medical, and Events verticals.

Working in tandem with the Head of Content, my brief around content assets that meshed seamlessly with editorial content was nothing more than, “make it visual, make vibrant, make it viable…

… above all else, make sure it’s in our voice…”

Flagship assets developed included:

Clinical Conversations
Australian Doctor-sponsored Video Interview Series discussing salient medical issues of the day

The Fallout
Prime Award-Nominated, long-format, long-form interactive article on 70th anniversary of Hiroshima

Prime Academy
Developed and launched the inaugural event to help educate commercial clients and drive investment in Cirrus’ native marketing channels.

Cheer Index
Educational outreach campaign, Video Series, and 1st-ever Facebook Canvas campaign for depression treatment launch.

300% growth in owned channels reaching nearly 340,000 user sessions in August 2015

400,000 users reached organically across Facebook and Twitter

Clinical Conversations became the highest-watched on-going video series with the initial video viewed by 5000 GPs totaling 26,000 minutes.

The Fallout’s critical success was matched by it’s social reach with nearly 50,000 impressions across Facebook and Twitter over the first month